TY  - BOOK
AU  - Schultz,Don E.
AU  - Kitchen,Philip J.
TI  - Communicating globally: an integrated marketing approach 
SN  - 0844225223
U1  - 658.8 
PY  - 2000///
CY  - Lincolnwood, Chicago, Ill.
PB  - NTC Business Books
KW  - Export marketing
KW  - Communication, International
KW  - Case studies
N1  - Includes bibliographical references (p. 267-273) and index
UR  - http://www.loc.gov/catdir/description/mh041/99043187.html
ER  -