Schultz, Don E. <br/><br/>
Communicating globally :  an integrated marketing approach / 
Don E. Schultz, Philip J. Kitchen. 
 - Lincolnwood, Chicago, Ill. :  NTC Business Books,  c2000. 
 - 280 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. 267-273) and index. 
<br/><br/><label>ISBN: </label>0844225223 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>Export marketing<br/>Communication, International.<br/>Export marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / SCH