Fowles, Jib. <br/><br/>
Advertising and popular culture / 
Jib Fowles. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1996. 
 - xviii, 278 p. :  ill. ; 
 - Foundations of popular culture ; .
<br/><br/>Includes bibliographical references (p. 252-265) and indexes. 
<br/><br/>Energizers -- Origins -- Flagrant criticisms -- The dynamics behind the advertisement -- The dynamics of popular culture -- Exchanges -- The surface of the advertisement, composed and consumed -- Deciphering advertisements -- Mixed receptions -- The project of the self -- In perspective. 
<br/><br/><label>ISBN: </label>0803954824 (cloth : acidfree paper) 0803954832 (pbk. : acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Popular culture--United States.
<br/><br/><label>Dewey Class. No.: </label>659.1  / FOW