Rossiter, John R. <br/><br/>
Advertising communications & promotion management 
Rossiter, John R.; Percy, Larry 
 - New York:  Irwin McGraw Hill,  1996. 
<br/><br/><label>ISBN: </label>9780071155144 
<br/><br/><label>Dewey Class. No.: </label>659.1  / ROS