TY  - BOOK
AU  - Peterson,Robert A.
TI  - Electronic marketing and the consumer
SN  - 0761910697 (acidfree paper)
U1  - 658.8/4 
PY  - 1997///
CY  - Thousand Oaks, Calif.
PB  - Sage Publications
KW  - Internet marketing
KW  - Broadcast advertising
KW  - Twenty-first century
N1  - Includes bibliographical references (p. [175]-181) and index
UR  - http://www.loc.gov/catdir/enhancements/fy0656/97004753-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0656/97004753-t.html
ER  -