TY  - BOOK
AU  - Ranchhod,Ashok
AU  - Gauzente,Claire
AU  - Tinson,Julie
TI  - Marketing strategies: a twenty-first century approach   
SN  - 0273651927 (pbk. : alk. paper)
U1  - 658.8 
PY  - 2004///
CY  - Harlow, England, New York
PB  - FT/Prentice Hall
KW  - Marketing
KW  - Case studies
KW  - Marketing research
N1  - Includes bibliographical references (p. 219-230) and index
ER  -