Ranchhod, Ashok. <br/><br/>
Marketing strategies :  a twenty-first century approach   / 
Ashok Ranchhod ; with contributions from Julie Tinson, and Claire Gauzente. 
 - Harlow, England ;  New York :  FT/Prentice Hall,  2004. 
 - xvii,239 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. 219-230) and index. 
<br/><br/><label>ISBN: </label>0273651927 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAN