The rebel entrepreneur : rewriting the business rulebook /
Jonathan Moules.
- 1st ed.
- London ; Philadelphia, PA : Kogan Page, 2012.
- ix, 214 p. ;
Includes index.
Funding is for fools -- Don't innovate, imitate -- Don't be a hero -- The high price of success -- Don't get hung up on the business plan -- You cannot cut your way to success -- Do not waste your time selling -- Failure is not failure if you learn.