TY  - BOOK
AU  - Kittlaus,Hans-Bernd
AU  - Clough,Peter N.
TI  - Software product management and pricing: key success factors for software organizations 
SN  - 9783540769866
U1  - 005.3068 
PY  - 2009///
CY  - Berlin
PB  - Springer
KW  - Product management
KW  - Computer software
KW  - Produktmanagement
KW  - Preisbildung
KW  - Softwareindustrie
N1  - Includes bibliographical references (p. 223-226) and index; Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them
UR  - http://www.loc.gov/catdir/enhancements/fy1402/2008939365-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1402/2008939365-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1402/2008939365-t.html
ER  -