Software product management and pricing : key success factors for software organizations - Kittlaus, Hans-Bernd.; Clough, Peter N. (Berlin : Springer, 2009)
Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.
Includes bibliographical references (p. 223-226) and index.
Keywords: Product management; Computer software; Computer software; Produktmanagement; Preisbildung; Softwareindustrie