Kittlaus, Hans-Bernd. <br/><br/>
Software product management and pricing :  key success factors for software organizations / 
Hans-Bernd Kittlaus, Peter N. Clough. 
 - Berlin :  Springer,  c2009. 
 - ix, 231 p. :  ill. ; 
<br/><br/>Includes bibliographical references (p. 223-226) and index. 
<br/><br/>Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them. 
<br/><br/><label>ISBN: </label>9783540769866 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Computer software<br/>Computer software<br/>Produktmanagement.<br/>Preisbildung.<br/>Softwareindustrie.
<br/><br/><label>Dewey Class. No.: </label>005.3068