Kardes, Frank R <br/><br/>
Consumer behaviour:  Science and practice/ 
Frank R Kardes, Thomas W Cline and Maria L Cronley 
 - US:  South -western cengage learning,  2011. 
 - xi,395p.  ill; 
<br/><br/>(includes bibliographic refernces (p452-459) 
<br/><br/><label>ISBN: </label>9780538746861 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8342  / KAR/C