Cannon, Thomas J; Wichert, Jack A <br/><br/>
Marketing: Text and cases 

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 - McGraw-Hill book Co, Inc, NewYork  1953 
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<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  CAN-M