TY  - BOOK
AU  - Beckman, Theodore N, et al.
TI  - Principles of marketing
U1  - 658.8  BEC-P6 
PY  - 1957///
CY  - Ronald Press Company, New York
KW  - Marketing management
N1  - Taking over from department Library to keralaUniversity College of Teacher Education,Kumarapuram,Thiruvananthapuram as per
 UO. No.Ad.A.V.2/22745/2010 dtd 28.05.2010
ER  -