Beckman, Theodore N, et al. <br/><br/>
Principles of marketing 

 - 6 
 - Ronald Press Company, New York  1957 
 - 
 - .
<br/><br/> Taking over from department Library to keralaUniversity College of Teacher Education,Kumarapuram,Thiruvananthapuram as per<br/> UO. No.Ad.A.V.2/22745/2010 dtd 28.05.2010 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  BEC-P6