Siegel, Michael

Marketing public health : strategies to promote social change / by Michael Siegel and Lynne Doner Lotenberg - 2nd ed. - Boston : Jones and Bartlett Publishers, 2007. - xx, 608p. : ill. ;

Includes bibliographical references and index.

9780763738914


Public health
Public Health.
Marketing of Health Services.
Social Change.

362.1094 / SIE/M