Johnson, James A

Managing health education and promotion programs : leadership skills for the 21st century / by James A Johnsonand Donald J Breckon - 2nd ed. - Boston : Jones and Bartlett Publishers, 2007. - xvii, 325p. : ill. ;

Rev. ed. of: Managing health promotion programs / Donald J. Breckon. 1997.

Includes bibliographical references (p. 299-308) and index.

Evolution of health education, health promotion, and wellness programs -- Evolution of management, administrative, and leadership theories -- Health and quality of life in the 21st century -- Organizational dynamics -- Board governance and responsibility -- Organizational charts -- Legal and ethical issues -- Job descriptions -- Recruiting and hiring -- Compensation -- Performance incentives and motivation -- Performance appraisals -- The paper trail or electronic record -- Career management -- Budgeting -- Fiscal control and accountability -- Grant writing -- Planning -- Marketing and the media -- Program evaluation -- Technology and information systems -- Influencing public policy -- Leading and managing into the future.

0763742376 9780763742379


Health promotion.
Preventive health services
Health Promotion
Leadership.

613.068 / JOH/M