TY  - BOOK
AU  - Birn, Robin J
AU  - Birn,Robin
TI  -  International handbook of market research techniques
SN  - 0749438657
U1  - 332.6 
PY  - 2002///
CY  - London
PB  - Kogan Page in association with MRS
KW  - Marketing research
N1  - This ed. originally published as: A handbook of market research techniques.- Previous ed. published as: The handbook of international market research techniques; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0715/2003447001-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2003447001-b.html
ER  -