Jonah Berger <br/><br/>
Invisible Influence : The hidden forces that shape behaviour 

 - 	London   Simon & Schuster UK Ltd  2016 
 - 	vi, 264 p. : ill ; 24 cm 
<br/><br/>  	Introduction -- Monkey see, monkey do -- A horse of a different color -- Not if they're doing it -- Similar but different -- Come on baby, light my fire -- Conclusion : putting social influence to work. 
<br/><br/><label>ISBN: </label>9781471148040 
<br/><br/><label>Subjects--Topical Terms: </label><br/> 	      Social influence.     Influence (Psychology)     Behavior modification. 
<br/><br/><label>Dewey Class. No.: </label>302.13 BER-I .SI