TY  - BOOK
AU  - Eric Schmidt and Jonathan Rosenberg, with Alan Eagle
TI  - Google : how Google works
SN  - 9781444792492
U1  - 338.7/6102504 SCH-G 
PY  - 2014///
PB  - John Murray
KW  -      Google (Firm)--Management.     Internet industry--Management--United States.     BUSINESS & ECONOMICS / Leadership
N2  - Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'
ER  -