TY  - BOOK
AU  - Karl T Ulrich
TI  - Product Design & Development
SN  - 9780070146792
U1  - 658.5752 ULR-P 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Product Planning , Identifying Customer Needs
N1  - 	      1. Introduction     2. Development Processes and Organizations     3. Product Planning     4. Identifying Customer Needs     5. Product Specifications     6. Concept Generation     7. Concept Selection     8. Concept Testing     9. Product Architecture
ER  -