TY  - BOOK
AU  -  	Sheena Iyengar
TI  - The Art of Choosing
SN  - 9781408702949
U1  - 153.83 IYE-A 
PY  - 2010///
PB  - Little Brown
KW  -  	      Choice (Psychology)     Decision making.
N1  -  	The call of the wild -- A stranger in strange lands -- Song of myself -- Senses and sensibilities -- I, robot -- Lord of the things -- And then there were none
N2  - Every day we make choices. Coke or Pepsi? Save or spend? Stay or go?Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Sheena Iyengar's award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences. Use THE ART OF CHOOSING as your companion and guide for the many challenges ahead
ER  -