TY  - BOOK
AU  -  	Richard H Thaler
AU  - Cass R Sunstein
TI  - Nudge: Improving decisions about health wealth and happiness
SN  - 9780141040011
U1  - 330.019 THA-N 
PY  - 2009///
CY  - London
PB  - Penguin Books
KW  -  	      Economics -- Psychological aspects.     Choice (Psychology) -- Economic aspects.     Decision making -- Psychological aspects.
N1  -  	Humans and econs. Biases and blunders -- Resisting temptation -- Following the herd -- When do we need a nudge -- Choice architecture -- Money. Save more tomorrow -- Naïve investing -- Credit markets -- Privatizing social security : smorgasborg style -- Society. Prescription drugs : part D for daunting -- How to increase organ donations -- Saving the planet -- Privatizing marriage -- Extensions and objections. A dozen nudges -- Objections -- The real third way
N2  -  	 Every day we make decisions, and we don't always choose well. The authors of this book believe that the reason for this is that we are all susceptible to cognitive biases and blunders that make us prone to error. But they demonstrate how we can use our human fallability and the way we think to our advantage
ER  -