Dan Ariely <br/><br/>
Predictably Irrational: The Hidden Forces that Shape Our Decisions 

<br/><br/><label>ISBN: </label>9780007307432 
<br/><br/><label>Subjects--Topical Terms: </label><br/>     Decision making.     Economics--Psychological aspects.     Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>153.8/3 ARI-P