TY  - BOOK
AU  -  Angela Murray
TI  - Teach Yourself PR
SN  - 9780340886885
U1  - 659.2 MUR-T 
PY  - 2005///
CY  - London
PB  - Hodder Headline
KW  -  	      Marketing.     Public relations.     Business communication.
N1  - Topics include: - Planning a PR campaign - Media relations - Audience communication - Sponsorship - Entertaining and corporate hospitality - Internal PR - Specialist PR - Evaluating success
N2  - PR is an important part of running any successful business, yet many people are unaware of its potential and therefore unable to exploit it to the full.  Teach Yourself Public Relations covers all aspects of the field, including PR campaigns, media liaisons, communicating with your audience, sponsorship, entertainment, crisis management and using PR professionals. Current trends and technologies are also included to ensure that this book is current and relevant to all types of business. Spin, careers in PR and media relations are covered in detail.
ER  -