TY  - BOOK
AU  - Baran, Stanley J.; Davis, Dennis K.; Davis, Dennis
TI  - Mass communication theory:  foundations, ferment, and future
SN  - 9788131529126
U1  - 302.2301 
PY  - 2016///
CY  - India
PB  - Cengage Learning
N2  - MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Seventh Edition, introduces readers to current and classical mass communication theories, and explains the media literacy movement in easily understood terms. This mass communication book also helps users develop a better understanding of media theory in order to play a role in the media industry's future
ER  -