Guiltinan, Joseph P; Paul, Gordon  W <br/><br/>
Marketing management: Strategies and programs 
Guiltinan, Joseph P; Paul, Gordon  W 
 - 4 edition 
 - Mc Graw Hill: New York  1991 
 - 449 p 
 - .
<br/><br/>  
<br/><br/><label>ISBN: </label>71008314  $9.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  GUI