Moore, William L.  <br/><br/>
Product planning and management :   Designing and delivering value /  
William L. Moore, Edgar A. Pessemier. 
 - New York:  McGraw-Hill,  c1993. 
 - xiv, 542 p. 
<br/><br/><label>Dewey Class. No.: </label>658.57 MOR.P