Shimp, Terence A. <br/><br/>
Integrated marketing communications in advertising and promotion / 
Terence A. Shimp. 
 - 8th Edition. 
 - United Kingdom :  Cengage Learning,  2012. 
 - xx, 668 p. : 
<br/><br/><label>Dewey Class. No.: </label>658.802  SHI.I