TY  - BOOK
AU  - Sarstedt, Marko,
AU  -  Mooi, Erik,
TI  - Concise guide to market research: The process, data, and methods using IBM SPSS statistics 
SN  - 9783662567067
U1  -  R 658.83  SAR.C 
PY  - 2019///
CY  - Berlin, Germany
PB  - Springer
ER  -