Uma Devi,R <br/><br/>
Textbook of marketing research:  Concepts and practices/ 
R.Uma Devi. 
 - New Delhi:  Dominant,  2017. 
 - xii;326p.: 
<br/><br/><label>ISBN: </label>9789384207090 
<br/><br/><label>Dewey Class. No.: </label>658.83 UMA.T