Juska, Jerome M., <br/><br/>
Integrated marketing communication :  advertising and promotion in a digital world / 
Jerome M. Juska. 
 - New York:  Routledge,  2018. 
 - pages cm 
<br/><br/>What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan. 
<br/><br/><label>ISBN: </label>9781138695436 (hbk) 9781138695443 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>R 659.144 JUS.I