Aaker, David; Kumar, V; Day, George S <br/><br/>
Marketing research 
Aaker, David; Kumar, V; Day, George S 
 - 9 edition 
 - Wiley India  2007 
 - 798 p 
 - .
<br/><br/> Acc nos : 08669-08799  IMK  ALAPPUZHA (UGC  XI  PLAN 2008-2009) 
<br/><br/><label>ISBN: </label> 399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  AAK