TY  - BOOK
AU  - Malviya,Atal
AU  - Malmgren,Mike
TI  - Big data for managers: creating value 
SN  - 9781138593060 (hbk)
U1  - R 005.7 MAL.B 
PY  - 2019///
CY  - New York
PB  - Routledge
KW  - Big data
KW  - Value
KW  - Management
N1  - Includes bibliographical references and index
ER  -