Pillai, R. S. N., <br/><br/>
Modern marketing :  Principles and practices/ 
R. S. N.Pillai & Bagavathi. 
 - New Delhi:  S.Chand,  2014. 
 - xii;593p.: 
<br/><br/><label>ISBN: </label>9788121916974 
<br/><br/><label>Dewey Class. No.: </label>658.8 PIL.M