TY  - BOOK
AU  -  Pillai, R. S. N
AU  - Bagavathi.
TI  - Modern marketing: principles and practices
SN  - 9788121916974
U1  - 658.8 PIL.M 
PY  - 2012///
CY  - New Delhi
PB  - S.Chand & Company Ltd
ER  -