Alsem, K. J., <br/><br/>
Applied strategic marketing :  a step-by-step approach / 
Karel Jan Alsem. 
 - New York:  Routledge,  2019. 
 - xii, 424 pages :  illustrations ; 
<br/><br/> "Published in Dutch by Noordhoff Publishers, 1993, 2017." 
<br/><br/>Includes bibliographical references (pages 411-416) and index. 
<br/><br/><label>ISBN: </label>9781138331907 9781138332089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 ALS.A