Misra,S.K <br/><br/>
Principles of marketing management:  Consumer behavior research and advertising management/ 
S.K.Misra. 
 - 1st Edition. 
 - New Delhi:  Kalyani Publishers,  1996. 
 - viii;200p.: 
<br/><br/><label>Dewey Class. No.: </label>658.8 MIS.P