TY  - BOOK
AU  - Glanfield,Keith
TI  - Brand transformation: transforming firm performance by disruptive, pragmatic and achievable brand 
SN  - 9781138064294 (hardback : alk. paper)
U1  - 658.8B 
PY  - 2018///
CY  - New York
PB  - Routledge
KW  - Branding (Marketing)
KW  - Organizational change
N1  - Includes bibliographical references and index
ER  -