Glanfield, Keith, <br/><br/>
Brand transformation :  transforming firm performance by disruptive, pragmatic and achievable brand / 
Keith Glanfield. 
 - New York:  Routledge,  2018. 
 - 224 pages 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781138064294 (hardback : alk. paper) 9781138064300 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Organizational change.
<br/><br/><label>Dewey Class. No.: </label>658.8B  / GLA