Baran, Roger J. <br/><br/>
CRM :  the foundation of contemporary marketing strategy / 
Roger J. Baran & Robert Galka. 
 - 1st Edition. 
 - New York, NY :  Routledge,  2013. 
 - ix, 393 p. :  ill. ; 
<br/><br/>Includes bibliographical references  (p. [369]-383) and index. 
<br/><br/><label>ISBN: </label>9780415896566 (hbk.) 9780415896573 (pbk.) 9780203107577 (ebook) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.802 BAR.C