Pillai, R S N; Bagavathi <br/><br/>
Modern marketing : principles and practices 
Pillai, R S N; Bagavathi 
 - 4 edition 
 - S Chand & Co., New Delhi  2012 
 - 592 p 
 - .
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<br/><br/><label>ISBN: </label> 350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  PIL