TY  - BOOK
AU  - Joshi,Rajiv
TI  - Cases in marketing and strategy
SN  - 9789380574554
U1  - 658.8 JOS.C 
PY  - 2014///
CY  - Delhi
PB  - Bookwell
KW  - Marketing
KW  - India
KW  - Case studies
N1  - Includes bibliographical references
ER  -