Tiwari, Sanjay, <br/><br/>
(Un)common sense of advertising :   Getting the basics right/ 
Sanjay Tiwari,  
 - New Delhi:  Response Books/  2003. 
 - 322p.: 
<br/><br/><label>ISBN: </label>9780761997368 
<br/><br/><label>Dewey Class. No.: </label>659.1 TIW.U