Jugenheimer, Donald W. <br/><br/>
Advertising and public relations research / 
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, Samuel D. Bradley. 
 - Second edition. 
 - New York:  Routledge/  2015. 
 - viii, 367 pages :  illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780765636065 (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Public relations
<br/><br/><label>Dewey Class. No.: </label>659.072 JUG.A