Smith,P.R <br/><br/>
Handbook of Marketing Communications/ 
P.R Smith, Jonathan Taylor. 
 - 3rd Edition 
 - New Delhi:  Kogan Page/  2003. 
 - xvi;640p.: 
<br/><br/><label>ISBN: </label>9798175542333 
<br/><br/><label>Dewey Class. No.: </label>R 658.8  SMI.H