Sheth, Jagdish N. <br/><br/>
Wiley international encyclopedia of marketing /  
Jagdish Sheth and Naresh Malhotra 
 - Chichester :  Wiley,   2011. 
 - 7 v. :  ill. ;  26 cm. 
<br/><br/>v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index. 
<br/><br/><label>ISBN: </label>9781405161787 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-- Encyclopedias.
<br/><br/><label>Dewey Class. No.: </label>R 658.8003 SHE.W.1