Ennew, Christine, <br/><br/>
Financial services marketing :  an international guide to principles and practice / 
Christine Ennew, Nigel Waite and Róisín Waite. 
 - Third Edition. 
 - New York:  Routledge,  2018. 
 - xx;591p.:. 
<br/><br/> Revised edition of Financial services marketing, 2013. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Acknowledgements -- Introduction -- Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- Understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition and the marketing mix -- Product and consumer needs -- Communication and promotion -- Price and cost to the consumer -- Consumer convenience and distribution -- Customer relationship management: principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in customer relationships -- Marketing: culture, challenges and social responsibility. 
<br/><br/><label>ISBN: </label>9781315543765 9781138684522 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry
<br/><br/><label>Dewey Class. No.: </label>332.10688 ENN.F