TY  - BOOK
AU  - Heding,Tilde
AU  - Knudtzen,Charlotte F.
AU  - Bjerre,Mogens
TI  - Brand management: research, theory and practice 
SN  - 9781138804685 (hardback)
U1  - R 658.8343 HED.B 
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references and indexes
ER  -