Czinkota, Michael R. <br/><br/>
International marketing / 
Michael R. Czinkota, Ilkka A. Ronkainen. 
 - 10th ed., 
 - Delhi:  South-Western Cengage Learning,  2013. 
 - xxxv, 677 pages . 
<br/><br/><label>ISBN: </label>9788131520727 
<br/><br/><label>Dewey Class. No.: </label>658.84 CZI.I